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Tharwa Crowd

Tharwa Crowd

Tharwa Crowd

An investment platform that offers investment opportunities and manage the units and profits on behalf of the investor.

An investment platform that offers investment opportunities and manage the units and profits on behalf of the investor.

An investment platform that offers investment opportunities and manage the units and profits on behalf of the investor.

Industry

Industry

Fintech, B2C

Role

Role

UX/UI Designer

Team

Team

5 Designers & 1 Product Manager

Duration

Duration

5 weeks

Approach

Approach

User-Centered Design

Tools

Tools

Figma, Figjam, Google Meet

Challenge

Low to medium income individual struggle to identify investment opportunities that align with their preferences and risk tolerance.

Solution

Design a user-friendly website that provides personalized investment portfolio in real estate, businesses, and gold.

Results

Investors found it simple to invest based on their preferences.

Let's start from the beginning

What's Tharwa Crowd?

Connecting investors to partner in investments

Dedicated team to help and manage investments for investors

Suggest personalized investments portfolio

Main objective of this project

Design a feature that can generate an investment portfolio for an investor based on their preference and be able to learn more about the investments.

Discussion of features to create

The client provided us with user stories that helped us gain a better comprehension of the features they wanted us to develop.

As an investor...

  • I want to be able to create an account or log in.

  • I want to select my preferences such as investment strategy, level of risk, and period of investment.

  • I want to be able to learn about investment opportunities.

How would an investor navigate through the platform?

I was tasked to create user flows for creating an account, and selecting portfolio preferences. To ensure a user-friendly experience, we kept our intended audience in mind and prioritized providing essential information necessary for their investment decisions.

Now that we have an idea, let's ideate and design

Ideating and Sketching

Since the main objective is have a feature that generates an investment portfolio, I suggested to create a Portfolio Builder page, which lets investors pick preferences step by step. Then the team decided to design additional pages such as a login page, landing page, home page, and an investment details page.

Create a style guide for branding and consistency

Our team established a style guide that adhered to Tharwa Crowd's branding guidelines. We utilized the company's colors, typography, and layout grid to ensure consistency across all screens while ensuring that all colors met accessibility standards.

Putting it all together

I collaborated with the team to finalize user interface screens. I made design decisions that adhered to the style guide and ensured that the color scheme passed the contrast checker. The team also ensured that spacing and margins were consistent and followed best practices. Overall, the Hi-Fi stage enabled us to create a visually appealing and user-friendly design that met the needs and preferences of the target audience.

Giving it to the developers

Developer handoff

We inserted measurements and notes for each screen to ensure that developers understand the design specifications and understand the intent of the design. I annotated screens for the Home page, Portfolio builder, and Suggested portfolio.

Here's my thoughts and learnings

I found this project to be both engaging and personally relevant, as I have a personal interest in investments. The feature that I found particularly interesting was the ability to suggest a complete investment portfolio based on user preferences. This project allowed me to develop a product that could help others achieve their financial goals. Overall, this experience was rewarding and helped me grow as a designer.


Insights I learned:

  • Collaborate effectively through constant communication and updating regularly

  • Use of color schemes that do not distract users

  • Incorporate client’s feedback and iterate designs

  • Explain design decisions

I found this project to be both engaging and personally relevant, as I have a personal interest in investments. The feature that I found particularly interesting was the ability to suggest a complete investment portfolio based on user preferences. This project allowed me to develop a product that could help others achieve their financial goals. Overall, this experience was rewarding and helped me grow as a designer.


Insights I learned:

  • Collaborate effectively through constant communication and updating regularly

  • Use of color schemes that do not distract users

  • Incorporate client’s feedback and iterate designs

  • Explain design decisions

I found this project to be both engaging and personally relevant, as I have a personal interest in investments. The feature that I found particularly interesting was the ability to suggest a complete investment portfolio based on user preferences. This project allowed me to develop a product that could help others achieve their financial goals. Overall, this experience was rewarding and helped me grow as a designer.


Insights I learned:

  • Collaborate effectively through constant communication and updating regularly

  • Use of color schemes that do not distract users

  • Incorporate client’s feedback and iterate designs

  • Explain design decisions

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Let's work together.

Contact Me

Let's work together.

Contact Me